| One sport that was traditionally favored by men | | | | pro tour is full of women from different countries |
| but is now popular with women is golf. The game | | | | aside from the United States which just goes to |
| is gaining so much popularity primarily because of | | | | show you how worldwide the popularity of this |
| its exposure in television. There are many golf | | | | sport has been. |
| tournaments being broadcasted these days since | | | | And for this, women's golf apparel has also been |
| the number of channels has expanded in the | | | | becoming more popular these days. As the top |
| advent of cable television. In fact with new | | | | women golf professionals have endorsement with |
| technology such as TiVo, people are able to pre | | | | clothing companies, they get to wear the most |
| program to record such events and other shows | | | | update golf apparel available. This has made the |
| on television for later viewing. This has somehow | | | | models and styles of women's golf apparel more |
| helped sports programs since they now have a | | | | diversified, especially if you have compared them |
| newer market who may watch recorded | | | | to men's golf apparel. Is it a gender thing? Who |
| programs thereby making the sport more popular. | | | | knows but certainly the manufacturers are happy |
| Another thing that has helped the sport is the | | | | that there are more women golfers these days. |
| demographics. People are getting older and those | | | | The designs of women's golf apparel are far |
| in the post baby boom generation up to | | | | much better also than how it was in the late 70's. |
| Generation X are finding out this sport which they | | | | The clever use of colors and fabric has made |
| may be formerly associated as a sport for older | | | | women's golf wear more diverse. From the |
| people. It may also be that the pressures of | | | | traditional, to the functional, from the professional |
| work and being confined to office walls may elicit | | | | to the optimal, these designs have made it |
| a like for the open space and panoramic view of | | | | possible for women from ages 12 onwards to |
| a golf course. | | | | look good in the golf course. And sometimes, |
| The other thing that has made golf popular to | | | | looking good is what counts for it gives the |
| women is its stars: Annika Sorenstam, Lorena | | | | person self-confidence and in the scheme of |
| Ochoa, Grace Park, and Michelle Wie are just | | | | things, it somehow improves their golf game as |
| some of the women professional golfers who are | | | | well. |
| becoming household names. In fact the women's | | | | |