| There are fond memories of the local golf shop | | | | local businesses buy the employees gifts from the |
| for many of us. Some of you may remember | | | | golf shop. The local PGA Professional special |
| being huddled around one small television watching | | | | orders golf shirts, head covers, and is even able |
| the four hole playoff of the British Open. Maybe it | | | | to get logos embroidered for the clients. He even |
| was a Saturday morning rain delay and everyone | | | | offers free gift wrapping and delivery! This |
| was fidgeting with golf putters and watching the | | | | practice has earned him steady and reliable off |
| radar to find a window. Many of us have just | | | | season business and takes the hassle of gift |
| completed a charity tournament and are roaming | | | | shopping off the local business persons. |
| around an unfamiliar golf shop deciding how to | | | | Another local golf shop has the best golf sale in |
| spend our newly acquired gift certificate. | | | | town twice each year. He offers everything in the |
| Whatever our experiences, often we fail to | | | | shop at fifty percent off for one weekend and |
| realize the fantastic resource that is the local golf | | | | seventy five percent off the next! The first golf |
| shop. | | | | sale is in late August and pretty much empties |
| Most golf courses, both public and private, support | | | | out his inventory. The golf pro then restocks the |
| a local golf shop and have a PGA Professional on | | | | racks with gift golf gear like discount golf bags, |
| staff. In fact, often the Head Professional is the | | | | used golf demos, and the storage room golf ball |
| owner of the golf shop and derives a significant | | | | inventory. The second sale comes Thanksgiving |
| portion of his or her income from it. The shop | | | | weekend and he completely liquidates everything! |
| itself is not only a course check in point and green | | | | What a fantastic golf sale! His regular clients and |
| fee collecting desk, but it is also a fully serviced | | | | their families love to support him and he is happy |
| retail golf store, repair shop, as well as many | | | | to oblige by emptying his golf shop! |
| other things. In fact, there is a bountiful resource | | | | The real deal that local golf shops offer everyday |
| available to many of us right under our noses. | | | | is sharing the wealth of industry knowledge |
| The local golf shop is a small business, and when a | | | | combined with the flexibility and service of a small |
| small business owner has opportunities to gain | | | | business. The local PGA Member Professionals are |
| new customers or reward loyal customers they | | | | truly Jacks of all trades. They are small business |
| are very motivated. The best way to uncover | | | | owners, community organizers, teachers, |
| ways to take advantage of the local shop is to | | | | managers, and most importantly trained experts |
| spend some time talking about business with the | | | | on golf. Have lunch with your local golf shop |
| owner or golf professional. | | | | owner and get to know him or her, and try to |
| One local country club services an entire business | | | | support them by taking advantage of the |
| community for the holidays. More than two dozen | | | | resources they offer! |