| If you own a website, you must track the traffic, | | | | 40% bounce rate. But if you are paying for your |
| visitor sources, average time on the site and | | | | advertising, you want to make sure your bounce |
| most importantly the bounce rate. This rate just | | | | rate stays below 40%, or else you could say that |
| shows you the percentage of people "bouncing" | | | | 40% of your money is going out of the window, |
| off the site, which means leaving the page of | | | | especially if you pay-per-click. So make sure you |
| your website that they landed on, without | | | | monitor your pay-per-click account parallel to your |
| continuing to view further pages. Now, this can | | | | analytics. |
| happen out of many reasons. The most common | | | | A high bounce rate is also being viewed by the |
| reasons are either your site looks bad and the | | | | search engines. If you happen to rank first page |
| visitor has no interest in looking any further or | | | | for your keyword and over 40% are bouncing |
| they simply find the site not relevant to what | | | | off your site, obviously you are not meeting the |
| they were looking for. | | | | search engine standards and you will loose the |
| What is an acceptable bounce rate? Well, this | | | | rankings. There are many reasons you want to |
| depends on how you are marketing the site. In | | | | keep your site neat and on topic, so make sure |
| general, a bounce rate below 20% is pretty good | | | | you keep track of our analytics. You can view |
| and having a rate close to 30% is acceptable. If | | | | sufficient information of your site by using |
| your traffic is free, meaning the visitors are | | | | Google's Analytics, Yahoo's website Tools or |
| coming from organic searches or other interested | | | | Urchin, so start analyzing your site or find a |
| websites, then you can even be happy with a | | | | consultant who can do so for you. |