| Keyword research is vital, so I'll try and keep this | | | | 'taylor made r9′ which has a search |
| section brief and action focused! What we are | | | | volume of 22,200 - these are people searching |
| looking for are keywords that have good search | | | | for the same thing but just spelling it differently. |
| volume and low competition. We are also looking | | | | Taylor Made are a range of golf clubs that are |
| for keywords that display 'buying intent'. | | | | clearly popular (I think they are fairly new to the |
| It is best to start with a list of 20 general ideas | | | | market as of Sept 09 - so this search volume |
| for a niche. Go to Google's Keyword Tool and put | | | | may increase further) because they receive a |
| in the first idea in your list of 20. | | | | decent search volume. Now we need to see if we |
| To give you an example I'll do the same with with | | | | can find some search terms that have some low |
| my previous idea for Taylor Made golf clubs. | | | | competition. I'll pick out 1 example 'taylor made r9 |
| When I put in my search term 'Taylor Made Golf | | | | review' receives an average 1000 searches per |
| Clubs' into the Google Keyword Tool. I'm looking | | | | month and has exact phrase match competition |
| at 2 things: | | | | of 26,000. Now that's OK. |
| 1. How many average monthly searches - 110,000 | | | | What we are looking for to build a micro niche |
| 2. Advertiser competition - Very High | | | | blog is 5-10 keywords that have an average |
| This tells me that Taylor Made golf clubs are | | | | monthly search volume of 800+ and exact |
| obviously in high demand, but the fact that the | | | | phrase match competition of less than 30,000. |
| advertiser competition is very is an indicator that | | | | Once you've found keywords that meet this |
| competition on the internet as a whole will be high. | | | | criteria you have the building blocks for a micro |
| If I was planning a large content site, this is the | | | | niche blog! |
| sort of search volume you need for a niche. Using | | | | Quick Note: You'll also notice lots of keywords |
| the keywords listed pick out 30-50 related | | | | when doing your research that have low search |
| keywords such as 'taylor made golf club | | | | volume (800 and below) most of them will be |
| r7′ and 'used taylor made golf clubs' that | | | | long tail keywords (which means they have |
| have a monthly search volume between | | | | several words in the phrase e.g. 'buy taylor made |
| 3000-25,000. Next for each keyword you need to | | | | r9 driver online') make a list of these they will be |
| do a phrase match count. To do this simply do a | | | | useful when it come to building our blog. |
| search in Google for your search term using | | | | A Word of Caution: It is also worth mentioning, |
| quotation marks like this "taylor made golf clubs | | | | when you are doing your keyword research, you |
| r7" | | | | need to put on your commercial hat; try and get |
| In this example there are 46,100 results. Which | | | | inside the head of the customer who is search |
| means there are 46,100 web pages featuring the | | | | for a product, and think to yourself what search |
| search phrase "taylor made golf clubs r7″ | | | | terms would people use if they are looking to buy. |
| that is your competition for that search phrase. | | | | Some keyword phrases will have more |
| For a large content site target keywords that | | | | commercial intent than others, always bear this in |
| have 3000+ monthly search volume and less than | | | | mind when choosing keywords - one word to |
| 100,000 competing web pages. Repeat that | | | | avoid 99% of the time is 'FREE' people searching |
| process for all the 30-50 keywords on your list | | | | for free anything aren't usually looking to buy, but |
| hopefully you should find 15-20 that meet the | | | | the exception to the rule maybe a free trial. |
| criteria. So that is a niche sorted if you're looking | | | | Anyway just be aware of commercial intent |
| to build a large content site blog. With sort of | | | | when doing your research. |
| competition it will take a little longer to get traffic | | | | To Sum Up |
| to your site but in the long it will be worth it. But | | | | For a large content niche blog: 15-20 keywords |
| if you are looking for profits fast, we want to find | | | | with a search volume of 3000+ and exact phrase |
| a 'micro niche' and for that we need to dig a little | | | | match competition under 100,000 |
| deeper! | | | | For a micro niche blog: 5-10 keywords with a |
| By the way, this is a laborious job, we use an tool | | | | search volume of 800+ and exact phrase match |
| called Micro Niche Finder to do all plus a bit more, | | | | competition of less than 30,000 |
| it saves hours of work! | | | | For both you will need a list of long tail keywords |
| Back to our example; there are 2 search terms | | | | and remember to think about commercial intent |
| that interest me 'taylormade r9′ which has | | | | when choosing keywords. |
| a average monthly search volume of 33,100 and | | | | |