| Is the niche market your website sells to | | | | actually DO something about it. |
| seasonal? Do you make lots of sales in summer | | | | The solution? |
| (or winter, fall or spring), around Christmas, or | | | | Find related products and services that have |
| some other time, but can't give stuff away at | | | | either no seasonal bias or one that is opposite to |
| other times of the year? | | | | the one your main market exhibits. |
| You're caught in the seasonal sales cycle...and the | | | | For example, "golf holidays" has a very small |
| good news is, there is a way around it. | | | | seasonal bias, so you could build content and do |
| Here's how... | | | | PPC campaigns targeting golf holidays in popular |
| Our friends at Google have supplied us with the | | | | regions (through affiliate programs) all year round |
| perfect tool for beating the seasonality right out | | | | to smooth out your income stream. |
| of our online businesses - best of all, and it's | | | | Another strategy is to look to see if there are |
| absolutely free! | | | | other countries outside North America where the |
| The tool is called Google Trends (just do a Google | | | | seasonal bias is not related and heavily target |
| search for it and you'll find it right at the top). | | | | those markets when the North American market |
| So what's so good about Google Trends? | | | | goes to sleep. |
| Let's use an example to see the power of this | | | | Or you could even diversify away from the |
| cool research tool in action. | | | | golfing market slightly and find different niches |
| Say you sell golf equipment, golf videos and other | | | | that golfers are also active in and either create |
| golf information products online. | | | | additional sites or add new resources to your |
| A quick look at Google Trends reveals that golf is | | | | current golf site to even out your income flow. |
| a very seasonal market. Huge search interest | | | | Google trends will prove to be an invaluable |
| around Christmas, which drops off significantly in | | | | research tool for everyone building a business on |
| the middle of the year. | | | | the Internet and used wisely will help you earn a |
| This is the 'seasonal bias' of the golf market online | | | | much more consistent income from your online |
| and you probably never even knew exactly why | | | | businesses. |
| your sales were so great at Christmas and really | | | | You owe it to yourself to check out this powerful |
| bad at other times of the year. | | | | tool and put it through its paces... |
| Now you can see it graphically displayed and | | | | |