| When you are choosing a particular type of | | | | position so that your brand is always visible. |
| umbrella to use as a promotional item the most | | | | On the other side of the spectrum you get some |
| obvious course of action is to go with the | | | | very high class telescopic promotional umbrellas |
| cheapest manufacturer you can find. Most people | | | | that can really make an impact. These are |
| go for non-telescopic umbrellas because they are | | | | probably best distributed only to existing clients or |
| cheaper, but if you have a larger advertising | | | | to potential large clients, and not as random gifts |
| budget then you will probably go with telescopic | | | | intended to promote brand awareness. However, |
| umbrellas. There are many different arguments | | | | because these umbrellas can be neatly folded |
| for and against both approaches, and both of | | | | away into small carry cases, your brand can be |
| them are expense-driven. Here is a general | | | | forgotten. An easy way of countering this is to |
| guideline as to which you should choose, based on | | | | include a stylish metal carry case with your brand |
| ROI experienced by customers using both types | | | | embossed on the cover. This is the best way to |
| for their marketing campaign. | | | | make an impression, because market studies |
| The cheaper non-telescopic variety has two | | | | show that high value gifts generate responses |
| major advantages when it comes to use as a | | | | that are out of proportion to the amount spent. |
| promotional umbrella. The first is of course that | | | | In general, if you are simply trying to get your |
| they are extremely cheap to manufacture in large | | | | name out there and promote brand awareness, |
| quantities. This means that you can give these | | | | go for the cheapest non-telescopic umbrella that |
| items out as gifts at trade shows, or just about | | | | you can find. Distribute these on a rainy day and |
| anywhere else. Your customers will appreciate the | | | | your call center should be too busy to handle all |
| thoughtful gift, especially if it saves them from a | | | | of the responses! If you want to show an |
| downpour later in the day! Here's a tip: watch the | | | | existing client how much you value their business, |
| weather channel before deciding when to hand | | | | then a more expensive telescopic umbrella with a |
| out your promotional umbrellas! | | | | stylish carry case is definitely the way to go. |
| The other major advantage of non-telescopic | | | | For additional information on printed umbrellas, |
| umbrellas is something that is often overlooked. | | | | promotional gifts, advertising marketing business |
| These umbrellas cannot be folded out of site, and | | | | gifts and corporate promotional products simply |
| so your logo is always in the corner of your | | | | check out the internets leading promotional gift |
| potential customer's eye as it sits in the umbrella | | | | suppliers where you will find a massive choice of |
| stand or in on the floor in the passenger seat of | | | | promotional items and what's more available at |
| their car. Make sure that your logo is still at least | | | | highly competitive prices compared with traditional |
| partially visible when the umbrella is in its folded up | | | | offline gift companies. |