| The best thing about umbrellas as a promotional | | | | without any protection, to share his umbrella. The |
| product is that it will be gratefully received and, | | | | colleague will ask him how he got your company's |
| more importantly, used by anyone and everyone. | | | | umbrella and when you say that you got it at a |
| Give out a bright coloured umbrella with your | | | | company event, they will start talking about your |
| company's logo on it at an industry seminar or a | | | | company and its products. Your promotional |
| trade show and chances are that the visitor to | | | | umbrella has just created a buzz. |
| your stand might have to use it right away if the | | | | If your target market is an adult female, give out |
| weather brings out a blazing sun or a fierce | | | | a colourful folding umbrella so that she can carry it |
| downpour. Present a potential client with a | | | | in her purse or tote bag. Women exchange notes |
| promotional umbrella and he will be thrilled that he | | | | about the products they use all the time and if |
| has received something that he can actually use. | | | | your company invests in a superior quality |
| Gift an umbrella at a product launch party to | | | | umbrella, be rest assured that the adult female will |
| business associates and invitees and they will be | | | | be a talking advertisement for your product. |
| continuously reminded of your company and your | | | | Teenagers can also prove to be a great target |
| product. Distribute umbrellas at the annual | | | | market for promotional umbrellas. Design a striking |
| stockholders meeting and the stockholders will be | | | | umbrella for a teenager. Give it a funky design |
| appreciative. | | | | and eye-catching colours. Be bold if you want to |
| Whatever be your target market, you cannot go | | | | catch the teenager's eye. If the umbrella is a hit |
| wrong with umbrellas. If the buyers of your | | | | with his or her friends, they will beg him or her to |
| products are male adults, give them a black golf | | | | tell them where it was found and, depending on |
| umbrella with your company's logo printed on one | | | | the market your business is in they may want to |
| of the panels of the canopy. Chances are he will | | | | know if they can accompany him or her at the |
| use it one day, when it is raining and he will ask | | | | next such event. This will ensure more visitors for |
| one of his colleagues, whom he sees on the road | | | | your next event and potential customers. |