| Just how important is colour to the effectiveness | | | | event in your business establishment you can use |
| of a promotional umbrella? As with any kind of | | | | dark red canopies and print these with yellow |
| medium, colour plays a significant part in | | | | text. The text would immediately stand out since |
| conveying the message across to a vast number | | | | the dark red is like a 'void' that the human eye |
| of people. | | | | avoids. |
| Remember that these are not meant to address | | | | 2. Black and white- using black and white is not |
| individual readers. They were meant to 'speak' to | | | | actually contrasting. Since white denotes nothing |
| a crowd of people. Just how important is colour in | | | | and black denotes lack of colour, you have a |
| advertising, and what role does it play in | | | | 'floating text' effect on the canopy. |
| convincing people to keep your and use your gift? | | | | 'Floating texts' are trickier. What you can do is to |
| The role of colour: | | | | make the text style bolder while increasing the |
| The perception of colour is one of the central | | | | text size. You can also manipulate specific parts |
| features of human sight. Colours themselves | | | | of the text to make certain words stand out. |
| convey messages across. Though people have | | | | Never use small text on the canopy. People will |
| different perceptions of colour, you can actively | | | | not make the effort to go closer to read finely |
| utilize different colours to magnify your message. | | | | printed text. |
| 1. Contrasting- contrasting is a great way to | | | | 3. Green- green has a special place in our list |
| make your message stand out. Using light colours | | | | because green is the only color that has been |
| is actually ineffective in making a message stand | | | | scientifically proven to relax tired eyes. Use the |
| out. | | | | colour to complement the message. However, |
| For one, the tendency of the human eye is to | | | | make sure that text rises above the dark green |
| scan a light-coloured space. If you use dark | | | | colour of the canopy. |
| colours to contrast a very light-coloured message | | | | Never use black when the canopy cloth is dark |
| then the message will stand out. | | | | green. Your message will simply disappear from |
| For example, if you wish to advertise a current | | | | view. |