| It is not common to see a clothing brand maintain | | | | unique logo for itself in the form of the Golden |
| its popularity and craze among people for such a | | | | Eagle insignia. This logo continues to adorn all their |
| long time as Lyle and Scott have done. When one | | | | clothing even today and has become an indelible |
| considers the background and history of this | | | | part of the fabric. They also switched to |
| brand that started way back in the year 1874 at | | | | manufacturing knitwear clothing with the intention |
| Hawick, a small town in Scotland, it is indeed | | | | of diversifying from manufacturing pure woolen |
| amazing to discover that the brand has managed | | | | clothing and that too was a major decision which |
| to maintain its quality, appeal and longevity for so | | | | has helped the brand sustain itself. |
| long. William Lyle along with Walter Scott, who | | | | It was however in 1985 that the brand took a |
| gave their surnames to the brand, would certainly | | | | major step and that was creating golf clothing for |
| not have thought that their brand will continue to | | | | ladies as well. Needless to say, it was received |
| be as popular even today as it was during the | | | | with tremendous enthusiasm and over the years |
| initial years. | | | | has become as popular as men's golf clothing. The |
| After all, their intent was to manufacture golf | | | | brand fortunes took another great leap forward |
| clothing and woolen garments from the wool that | | | | when in the year 2001, its new director decided |
| was available in Scotland at that time and this was | | | | to transform the brand into a designer label. This |
| their main output in the initial seventy years of | | | | too got a great response and Lyle and Scott |
| the existence of the brand. It was only in 1954 | | | | soon became the toast of many celebrities and |
| that the brand got its first exposure in the foreign | | | | other famous people with all of them endorsing |
| market when it partnered with famous designer | | | | and wearing the brand. |
| Christian Dior and came out with wonderfully | | | | The brand has continued its successful ride ever |
| fashionable cashmere clothing that saw the brand | | | | since and has carefully picked and appointed many |
| getting catapulted into the league of world famous | | | | retailers through whom the products are sold. |
| fashion brands. | | | | They have also been savvy enough to make |
| Despite this success, the brand continued to | | | | their clothing available on the internet through |
| maintain their presence and expertise in providing | | | | online shopping portals so that the brand gains |
| clothing for the golf industry and was keen | | | | international recognition and just about anybody |
| sponsors for many golf tournaments. The 1969 | | | | with the financial muscle can aspire and purchase |
| Ryder Cup was one such event when many of | | | | their clothing. Needless to say, this online shopping |
| the star players wore this clothing brand and it | | | | model has also been successful and so many |
| was around that time that the brand carved a | | | | more people know about this prestigious brand. |