Lyle & Scott - A Distinctive British Brand

The Lyle & Scott story starts back in 1874 in themany of the players wore their items. The
Scottish mill town of Hawick. The company wasdecade also saw the birth of the famous Golden
founded by to individuals William Lyle and WalterEagle logo which still adorns much of their clothing
Scott, who combined their surnames to createtoday.
the brand name. Being a Scottish clothingIn 1985 Lyle & Scott created their first ladies golf
company much of their output was designedclothing range which was to prove equally as
around wool garments and particularly golf clothingpopular as the men's range and is still in production
which was and still is a hugely popular sport intoday.
England.2001 saw perhaps the most important change in
For the first 70 years of the companies historythe rich history of the company when they
they continued to increase their output anddecided to employ a new brand creative director
distribution within the United Kingdom. In 1954 thewho was tasked with modernising the brand into
company achieved its first big break in thea designer fashion label whilst still being
international fashion market when it teamed upsympathetic to the brands history. The results
with iconic fashion designer Christian Dior to designwere hugely successful and immediately Lyle and
an exclusive range of cashmere clothing, thisScott became one of the highest selling designer
collection catapulted Lyle & Scott to becoming anlabels within the UK, and was also picked up on by
established international fashion brand.many celebrities including rock bands which helped
By the 1960's they decided to concentrate heavilyincrease the popularity of the brand.
on the golf industry and start sponsoring andToday the Lyle & Scott success story shows no
endorsing players to wear their clothing duringsigns of slowing down with many online fashion
tournaments. At the 1969 Ryder Cup in particularretailers stating that it is their best selling brand.