| rd research is the most fundamental marketing | | | | product. But you were talking to the wrong group |
| activity to any successful online business. What a | | | | of people. |
| strong statement. But, it's true. | | | | How does this relate to keyword research? |
| For those of you who are new or have just | | | | The traffic you are driving to your site is directly |
| started your online business without much thought | | | | related to what keywords your site is known for. |
| into keyword research may not understand the | | | | If you are telling the search engines that your site |
| significance and value of each keyword. The | | | | is known for “niche widget |
| keyword research you do before getting one | | | | solution” or using other keywords such as |
| single web page up will have a tremendous impact | | | | your name, the name of your business, that's not |
| on how well you market to your target audience. | | | | the content your market is searching for. |
| So, why is this keyword research so important, | | | | The keyword research you need to do is to |
| you may ask. | | | | determine what keywords or phrases people are |
| For instance, you and I were standing behind a | | | | searching for that have the solution to their |
| curtain. You were probably the most popular | | | | problems. They are searching for “how to |
| speaker in your area of expertise. I pull back the | | | | trade forex” or “trade forex with |
| curtain and motion for you to go up to the | | | | candle sticks” not “Super Winning |
| podium and start speaking in front of about 100 | | | | Strategies.” They have no ideas what |
| eager audience. | | | | your "Super Winning Strategies is all about! |
| No problem. You pull your scripts out of your | | | | And, unless you do correct and thorough |
| pocket, confidently spoke for 30 minutes. After | | | | keyword research, nobody will know your site. |
| you had finished speaking, the audience claps | | | | Then, how do you do the right kind of keyword |
| loudly almost out of obligation. You don't | | | | research? Imagine you are one searching for the |
| understand. It was actually one of your best | | | | solution. If you were someone out there with the |
| presentation ever! | | | | problem your product solves, what would you be |
| You were assertive, but not too pushy. You | | | | searching for? “How to play violin like a |
| presented the problems, described the various | | | | pro”, “Popular hangouts in down |
| solutions available, and then revealed your perfect | | | | town New York”, “Melbourne |
| product that would best solve the problem. | | | | modern art” and “Ping golf |
| Then, what happened? You realized you were not | | | | clubs”. |
| the person this audience was waiting for. They | | | | These are the keywords your prospective |
| were actually waiting for someone who was going | | | | buyers are searching for. You just need to have |
| to speak about a totally different topic. They | | | | the right keywords or phrases to attract them |
| didn't even know what you were talking about. | | | | before they go surfing by. |
| Therefore, this wasn't YOUR targeted audience. | | | | Therefore, spend some time to become your |
| You were in the wrong market. | | | | own customer searching for a solution. You'd be |
| You had everything prepared all perfectly planned | | | | surprised at how easy it is to do keyword |
| and executed to lead your listeners right to the | | | | research if you have the right tools! |
| obvious solution which happened to be your | | | | |