Future Looks Bright for Ladies Golf

align="center">demonstrated a “commitment to
Men’s golf clothing has experienced awomen’s golf”.
fashion resurgence in recent years as celebritiesAs well as a bright media future,
take up the game, and now, ladies golf clothingwomen’s golf is also attracting attention
looks set to be the next big fashion wave.thanks to the celebrity status attached to a
Golf clothing labels sit happily alongside major15-year old American girl, Alexis Thompson.
fashion brands thanks to the likes of Samuel LDubbed the ‘superkid’ she has
Jackson and Ant and Dec being vocal fans of thebeen unable to play in the UK Women’s
game, wearing golfing brands in their daywear asOpen despite being tenth in the US Open.
well as on the green. But ladies golf is becomingThompson’s request to play was turned
ever-stronger. Female celebs such as Catherinedown by the Ladies Golf Union. The LGU said they
Zeta Jones have helped vamp up the sportshad tightened up their regulations, which meant
image, and where stylish celebs go, stylish ladiesThompson couldn’t play. Some
golf clothing follows.commentators have also said they felt Thompson
But it isn’t just the celebrities who arewas too young to take on the pressures of
championing the game. The Ricohmajor league golf. Thompson was just 12 when
Women’s Open has recently been givenshe qualified for the US Open and became an
a five-year deal from the BBC to cover theinstant celebrity, aged 15, it’s estimated
games up to and including the 2016 Championship.she earned over £200,000 in the past month
Ladies golf is growing. And the fact that the BBCthrough endorsements and appearance money.
Director of Sport is a woman – BarbaraThere’s no doubt that golf has in recent
Slater – reveals that women areyears become a game that generates super
increasingly making a name for themselves acrosscelebrities, as well as athletes, thanks to the likes
the traditional male platform. Slater told the press:of Tiger Woods. It shouldn’t be surprising
“The BBC is proud of its history of topthen that fashion and ladies golf clothing goes
class golf coverage and looks forward tohand-in-hand. The combination of celebrity and
continuing to bring the sport to audiencessporting success means ladies golf clothing could
nationwide through to 2016.”be in vogue on the high street as well as on the
The Ladies’ Golf Union has respondedfairways.
positively at the BBCs decision, saying it