| u’re in sales or service occupations, then | | | | of a larger gift when they respond to a specific |
| you know that one of your most valued assets is | | | | offer. You might send out a direct mail with a |
| your client contact list. Every contact that you | | | | promotional fridge magnet and a letter offering a |
| make is a prospective lead and as such should be | | | | free golf umbrella to anyone who books an |
| highly valued. Used in the right way, promotional | | | | appointment within thirty days of the mail. |
| items and advertising gifts can be fantastic great | | | | You’ll be able to gauge the success of |
| lead generators. Here are five different ways to | | | | your direct mailing as well as garnering a list of |
| use promotional items and promotional products | | | | qualified leads for sales appointments. |
| to assist in generating more business leads for | | | | 4.Use promotional items and gifts as incentives |
| your company: | | | | for your sales and lead generation team. Do you |
| 1.Hand out small corporate giveaways liberally. | | | | employ telemarketers or appointment setters? |
| Every person that you meet may end up being a | | | | Offer a range of scaled promotional items for |
| customer, or leading you to a customer. | | | | reaching certain levels of appointments and/or |
| Promotional items like printed pens or printed | | | | leads generated. Cash incentives as any sales |
| appointment calendars are useful to almost | | | | director will tell you only go so far. Scaled |
| everyone. When you hand them out, | | | | marketing merchandise incentives give prestige |
| you’re increasing your visibility and | | | | along with the prize. |
| increasing the chances that you’ll reach | | | | 5.Offer a printed promotional gift to existing |
| customers. | | | | customers and clients for referring you to other |
| 2.Offer an attractive giveaway gift at a trade | | | | customers. You might offer a higher value |
| show, conference or seminar event to those who | | | | incentive for any referrals that lead to a sale. |
| schedule a follow-up appointment for your sales | | | | Those are only a few of the ideas that you can |
| force, or who leave their contact information. The | | | | use to generate fresh leads using promotional |
| promotional items that you choose should be | | | | items and promotional business gifts. If |
| scaled to the result that you want. Decide what a | | | | you’re looking for more ideas, you can |
| qualified lead is worth to you, and choose | | | | always check with an expert in promotional items. |
| promotional items and promotional products that | | | | Many online sites that sell promotional items have |
| fit that price range. Some suggestions might be | | | | expert consultants who can help you come up |
| an imprinted torch or an embossed business card | | | | with promotional plans and schemes to help you |
| holder. Fit your promotional items to the audience | | | | publicize your business and maximize the available |
| you hope to attract. Want homeowners? Offer a | | | | opportunity. |
| gift that will appeal to homeowners. | | | | For more information on advertising promotional |
| 3.Use a double gift strategy to get a pre-qualified | | | | products, marketing business gifts, advertising |
| list of prospects. Use direct mail to send out a | | | | gifts and promotional items check out the leading |
| teaser gift to a list of prospects with a promise | | | | online promotional gift suppliers today! |