Evolution of the Golf Shoe

To be sure, other inventions have progressedthem from those made for men. The decade also
more impressively than the golf shoe. Airplanessaw the rise of FootJoy and Charles Eaton - later
and automobiles, for instance, or the modernknown as Etonic - as the leading brands among
computer. That said, be grateful the golf boot isgolf professionals and amateurs.
an extinct species.Not much happened over the coming decades, as
You can thank Field and Flint for that. In 1923, thegolfers were content to wear Oxford-style shoes
company took William Park's patented, 1917and manufacturers were happy to crank them
version of the golf boot, lopped off the top andout. Finally, in 1970, R&D caught up with the
voila - the American golf shoe was born. Not justtimes and developed rubber soles for shoes - a
any shoe, mind you, but the FootJoy shoe.quantum leap in comfort and flexibility. Etonic
Name ring a bell?would pioneer waterproof treated leather, another
Actually, golf-specific footwear dates to at leastimportant innovation, in the 1980s.
1857, when "The Golfer's Manual," a ScottishThe next decade brought the golf shoe ever
publication, referred to shoes "roughed with smallcloser to its athletic cousins built for tennis, jogging
nails or sprigs" that enabled golfers to "marchand basketball. Breathable fabrics and lightweight
comfortably and safely over the most slipperypolymers replaced thicker, heavier materials and
ground that can be turned out by the meridianmade golf shoes more comfortable and durable
sun in the dog days."than ever.
(That same year, the Burt and Packard ShoeAs the 20th century turned, the metal spike met
Company was founded in Brockton, Mass. Itits demise in the form of the plastic cleat -- to
would later become, you guessed it, Field andthe delight of greenskeepers everywhere.
Flint.)Companies that had long dominated the athletic
In 1891, the removable metal spike was born, toshoe trade, like Nike and Adidas, applied their
the chagrin of greenskeepers everywhere. Not toexisting technologies to golf shoes and made a
mention golfers, who sometimes felt the prongsserious dent in the market share of the
poking through their heavy soles. Talk about aentrenched manufacturers.
death march.The increased competition sparked an explosion
Skip forward to 1927, when Field and Flint'sof innovation as companies jockeyed to make
FootJoy was named the official shoe of the veryshoes ever lighter, more comfortable and - no
first U.S. Ryder Cup team, helmed by thesmall step - more aesthetically varied. Today,
fashionable Walter Hagen. Still, the stylish spikes ofconsumers can choose styles ranging from
Johnston & Murphy were preferred byconventional saddle oxfords to golf shoes that
statement-making country clubbers in the Roaringresemble athletic models, or even sandals.
'20s.And female golfers no longer are stuck with
In 1940, FootJoy introduced its first line of ladiesmanly footwear.
shoes. Unfortunately, there was little to distinguish