| Business and golf are synonymous. It is said that | | | | should be selected according to the needs of the |
| eight out of ten people that play golf are in a | | | | event. For example if you want to host a large |
| business decision making position and that playing | | | | event with many golfers, it is vitally important |
| golf with clients offers an 85% better chance of | | | | that the club you choose have the right level of |
| securing a business deal than other conventional | | | | experience in hosting events. It is less important |
| methods of marketing or promoting your | | | | for smaller golf days as these are generally easier |
| business. Sounds weird? Well, this is exactly the | | | | to manage. It is also important to be clear with |
| reason why a corporate should include golf in their | | | | what you expect from the day. For example you |
| marketing strategy. So here comes the role of | | | | may wish to have the event filmed or recorded |
| corporate golf events. | | | | by a professional photographer and it is important |
| Make no mistake; a corporate golf day is quite | | | | that you request this in advance. |
| different from a normal golf day. A corporate golf | | | | Owing to an enormous range of variables in a |
| day always includes company signage in the form | | | | corporate golf event, the cost can vary |
| of branded and personalized scorecards, which | | | | massively. The price can be as high as you are |
| provides for a kind of personal touch dedicated to | | | | willing to pay if you are looking to host a top of |
| the business. A large number of players can even | | | | the range corporate golf day. Conversely if you |
| keep track of each other's scores in a | | | | want a cheap and cheerful event then you can |
| competition on a specially designed scoreboard | | | | keep costs low by cutting down on the additional |
| akin to a professional golf tournament. Some of | | | | extras. |
| the attributes that make such an event effective | | | | It is important to remember that although |
| are: | | | | business golf is widely used nowadays as a |
| | | | method to mix business with pleasure, it does not |
| 1. A feel of a professional tournament is created | | | | actually translate into closing a significant number |
| by incorporating staff to organize the event on | | | | of business deals on the golf course. In spite of |
| similar guidelines. | | | | this, the savvy business person understands that |
| 2. A lesson from a professional after a light | | | | mixing golf with business is a skillful method that |
| breakfast, a full round of playing and a | | | | can be effective in instilling confidence and respect |
| presentation ceremony help in securing an | | | | with business associates or potential clients. It is |
| excellent introduction to golfers of all abilities. | | | | also notable that corporate golf balls offer a great |
| These golf days can be hosted at various golf | | | | option in helping to brand a company. |
| clubs available in a country. Courses offered | | | | |