| The Callaway Golf Company is based in Carlsbad, | | | | to contain one or more of the following |
| California. They manufacture a full line of golf | | | | technologies: |
| equipment, including woods, irons, wedges, putters | | | | Hyperbolic Face Technology redefines the look, |
| and golf balls, and also license the Callaway brand | | | | feel and speed at which golf balls leave the club |
| name for apparel, footwear and accessories. | | | | face. Years of research help to produce higher ball |
| Callaway Golf also markets products under the | | | | speeds across the entire club face. |
| Odyssey putter brand, as well as the Top-Flite | | | | Variable Face Thickness Technology (VTF) allows |
| and Ben Hogan golf brands. Callaway clubs have | | | | designers to adjust the thickness of the materials |
| the highest number of sales every year, making it | | | | in Callaway Golf woods and irons for improved |
| the number one producer of golf clubs. | | | | performance. In woods, this means more distance |
| Any experienced golfer recognizes the quality of | | | | and forgiveness. In irons, VFT offers better |
| a Callaway club and novices will appreciate the | | | | trajectory heights. |
| technology that comes together to improve their | | | | S2H2 and Modified Tru-Bore Technology allows |
| game while they learn the game. Whether you're | | | | weight to be moved lower and to the more |
| a novice or a pro, Callaway golf clubs will ensure | | | | useful perimeter area of the club head. Modified |
| your playing your best possible game. Upon using | | | | Tru-Bore Technology improves feel and control |
| Callaway Clubs, you will see an immediate improve | | | | by moving the tip of the shaft closer to the |
| your game. | | | | centre of the club face. |
| Used by golf greats like Phil Mickelson, Stuart | | | | Precision Notch Weighting redistributes weight to |
| Appleby and Ernie Els, your in great company. If | | | | the outside of the club head to create a high |
| you are serious about improving your game, | | | | Moment of Inertia (MOI) for greater forgiveness |
| Callaway is the brand for you. | | | | and stability. |
| Product Range | | | | 360-Degree Undercut Channel. The 360-Degree |
| Callaway has a wide variety of products available | | | | Undercut Channel maximizes perimeter weight by |
| and is able to fit a golfer from head to toe, and a | | | | moving the centre of gravity (CG) lower and |
| lot more. Your favourite Callaway golf clubs are | | | | farther back in the club head, enlarging the hitting |
| complemented by golf apparel, balls, GPS and | | | | area and stabilizing the club head. |
| other accessories like watches, stand and car | | | | Product Innovations |
| bags, gloves and headgear and more. However, | | | | In addition to the above innovations, Callaway |
| the star of the show remains to be the golf clubs. | | | | makes use of Carbon Composite which is a |
| You can choose from drivers, fairway woods, | | | | process that is unique to Callaway Golf. Callaway |
| hybrids, irons, wedges and putters and complete | | | | also uses what they term Fusion Technology and |
| sets for the junior golfer. This variety of golf | | | | the OptiFit Weighting System to enable golfers to |
| equipment is a testament to Callaway's | | | | customize a club to suit their specific swing by |
| commitment to cater to every golfer, from the | | | | offering three centre of gravity locations to |
| novice to professional, from the young golfer to | | | | choose from: Draw, Neutral or Fade. |
| the older more advanced, from the right-handed | | | | With constant innovation in golf technology, it is no |
| to the lefties. | | | | surprise professional and amateur golfers across |
| Product Features - you can expect your golf club | | | | the world continue to use Callaway clubs. |