| ign="center"> | | | | Even if your business is selling men's clothing, |
| With the cost of yellow page advertising rising | | | | women are involved in the decision making, and |
| every year, small business owners need every | | | | should be considered when designing your ad. |
| advantage when it comes to getting the most | | | | 4. Make a great offer. Yellow page advertising |
| out of their advertising budget. Make your yellow | | | | doesn't have to begin and end with a phone |
| page advertising work harder for you with these | | | | number and a website. Give your reader a reason |
| five tips. | | | | to call or stop in, like a free consultation or a |
| Article: | | | | discount on their first purchase. Just make sure |
| With the cost of yellow page advertising rising | | | | it's something you can continue to offer. A print |
| every year, small business owners need every | | | | yellow page ad lasts far longer than the single |
| advantage when it comes to getting the most | | | | year printed on the cover. Many people continue |
| out of their advertising budget. Make your yellow | | | | to refer to old phone books for several years, |
| page advertising work harder for you with these | | | | and you don't want to alienate a potential |
| five tips. | | | | customer just because you ran out of |
| 1. Focus on the benefits. You might have the | | | | personalized golf towels. |
| largest car lot in town, but that won't matter to | | | | 5. Offer a guarantee. Be careful with this one. You |
| your customer unless you can translate it into a | | | | want to build a relationship with readers and earn |
| benefit for her. When writing your ad, be sure to | | | | their trust, not make them cross-eyed with |
| look at it from your customer's point of view | | | | exclamation points and unbelievable hype. If you |
| while asking yourself, "What's in it for me?" A | | | | guarantee to beat any advertised competitor's |
| large collection of cars means your customer is | | | | price, then say so. Just don't say it in 48 point red |
| sure to find the perfect car for her needs at a | | | | caps. |
| price that matches her budget. | | | | The family of sites offers the best of all ]yellow |
| Even better - take that one step further and tell | | | | page advertising], combining an Internet yellow |
| her the benefit of the benefit. That great price | | | | pages directory with a website where business |
| that fits perfectly well within her budget? Now | | | | owners can post unlimited ads, coupons, press |
| she can afford to buy her son that baseball glove | | | | releases, and other valuable information for their |
| he's been wanting. All because you own the | | | | customers. |
| largest car lot in town. | | | | Report this article |
| 2. Focus on your customer. Instead of saying how | | | | This article is free for republishing |
| great your business is or how well trained your | | | | Source: |
| staff is or how many dentists make up your | | | | Republish this article |
| practice, make the ad about your customer and | | | | |
| her needs. Address her concerns, her anxieties, | | | | Ask a Question About this Article |
| her questions. Talk to her about her life, not your | | | | >> Does Autoblogging Break Copyright |
| business. | | | | Laws? |
| Too many yellow page ads are all about the | | | | >> Is there a good chance of successfully |
| business. By using the word "you" more, you'll | | | | getting into an already saturated candle market? |
| make your customer feel like she's important, and | | | | >> I would like to try to make my own |
| she'll be more likely to buy from the business that | | | | wine. I've ... |
| is interested in her. | | | | >> Gps advertising how do I get my |
| 3. Sell to women. Women make or influence 85% | | | | business listed in gps systems? |
| of all purchases. You can't afford to forget that. | | | | |